My name is Nick Routley and I hate bios as much as you do. Let’s keep this brief.
I specialise in visual communication, particularly when there’s data and storytelling
involved. From small food trucks to large corporations and every type of business in
between, I’ve created strategies and content to help them get exposure and communicate
their message in unique ways.
Ever since her first Elvis impression at age four, Leah’s been obsessed with pop culture. Now she thinks in 140 characters, dreams in listicles and is responsible for connecting Rethink’s ideas with the world’s biggest publishers.
She’s helped earn billions of impressions working on Rethink’s most viral campaigns like the Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World.
She regularly speaks at conferences about how to create content people actually like and that time she was retweeted by The Real Official Grumpy Cat.
Follow Leah at @leahgregg.
Justin Veenema is the Online Community Strategist at Unbounce. When he’s not busy growing their online Community presence, he’s finding out-of-the-box ways to surprise & delight their customer base.
Maggie Lin is the Marketing Specialist at Vancity, Canada’s largest community-based credit union. She is the community manager for Vancity’s social media presence and also coaches other business units and external partners on how to best leverage social media to build relationships and deliver value. She hates public speaking but can never seem to get out of it.
Follow Maggie at @maggi3lin.
Tia Kelly is the Customer Success Manager at Unbounce. Having spent the first few years of her career specializing in social media marketing for various fields, she’s switched over to the “bright” side of business and now focuses on helping awesome customers squeeze the most out of their campaigns. She has a love/hate relationship with poutine, and the internet.
Follow Tia at @lil_tea.
Justin has had a dynamic career in marketing, with the majority of his 18 years experience rooted in digital. From his first job working on Kokanee in Vancouver to being swept up in the dot-com world in San Francisco working on high profile, award-winning accounts such as HP, Miller Brewing and Banana Republic. As the Managing Director of Radar DDB he led the Canada Tourism Commission’s robust and award-winning social media program, which was the perfect springboard to starting up Village&Co., a company dedicated to social media. As Creative Director, his role is to creatively lead the agency harnessing technology and social innovation.
Follow Justin at @justinyvr.
Erica’s career in social media started started in 2006 when she founded The Style Spy, an award winning Canadian fashion lifestyle site. In 2009, Erica became the lead social media strategist at Cossette West and later, Dare, where she created social media strategies for brands including Baileys, Sony Ericsson and John Frieda. In 2012, Erica left Dare and moved to Montreal and started her freelance career, working directly with both agencies and brands.
Since then, she’s worked with whil, Shape Properties, Highstreet, Lougheed Town Centre, Brentwood Town Centre and Gentle Fawn. Her extensive client list, agency background and unique experience in building The Style Spy has made her a leader in her field.
Follow Erica at @thestylespy.
User Support & Community at Quietly, a tech company that helps brands and digital publishers ensure their content marketing is on fleek. You’ll typically find her live-tweeting her favourite tv shows, rapping along to any and every song by Drake, and probably using one too many hashtags on Instagram.
Follow Anneliese at @HERbosa.